The Federal Trade Commission has issued a report (a revision of a report initially released in 2010) containing suggested practices for how companies should handle their consumers’ personal data with corresponding laws looming on the horizon should companies not comply. Among these suggestions is a Do Not Track option so that Internet users can prevent the collection of their data as they surf the web. Once again, there is only an opt-out option rather than having to opt-in, but it is still a step in the right direction! The report is aimed at helping companies provide an experience for customers that is enjoyable without the sacrifice of their personal information, which is all that can be asked for. However, this cannot be called a complete victory as the FTC, worried that the guidelines would be too burdensome, do not apply to smaller companies: those that collect data from less than 5,000 people a year. The entire article can be found here.
Despite limitations this is still a major gain for privacy and hopefully this Do Not Track option emerges shortly!